Formulated by the Makeup Artist - LINA
This year’s Beauty Tank finalists at MakeUp in LosAngeles showcase the next wave of beauty innovation.

Resource - LinkedIn MakeUp In Los Angeles. "From longevity-driven, data-backed skincare and science-led makeup for sensitive skin, to clean, skin-first color, texture-inclusive outdoor haircare, advanced scalp wellness, and beauty designed as a collectible experience, these brands are pushing boundaries across every category".
We’re proud to give these founders a live platform to share their vision, connect with potential partners, and spark future collaborations across the beauty ecosystem.
- Day 1 - March 4th at 11:30am - Skincare Category
- Day 1 - March 4th at 2:30pm - Makeup/Haircare Category
And if you haven't already, register for IBA's Networking Event immediately after Day 1, an exclusive evening of connections, cocktails, and skyline views at the GRAMMY Museum rooftop. Register here: https://bit.ly/4bdVgl7
Join us in the Beauty Talk Corner to discover the brands, meet the founders, and experience the pitches live on stage. 💄