We recently had the chance to connect with Lina Leikam and have shared our conversation below.

Lina, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
Right now as we approach the winter season, my days start with a simple ritual: a black coffee with a touch of cinnamon. It’s my quiet moment before diving into emails to check for important inquiries or upcoming projects. To invite focus and harmony into the morning I light an incense stick—it helps me feel calm, centered, and ready to take on the day.

From there, my schedule can vary. Some days I’m on set very early doing hair and makeup, other days I’m working on my brand, LĪNA, or connecting with clients and collaborators. Los Angeles keeps me busy, but those small morning rituals give me balance and energy to move through the day with focus.”

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a professional hair and makeup artist with over 13 years of international experience, blending European sophistication with Hollywood artistry. After training under renowned artists in Berlin and Los Angeles, I built a career that spans from transformative SFX makeup character design to clean, everyday beauty and grooming for various clients..

Another life long wish came true after moving from Germany to the USA – I founded LĪNA, a clean beauty and skincare brand born from my passion for sustainability, simplicity, and that’s just the start. What my brand LĪNA makes unique is its focus on multi-use, minimalist formulations that honor both our precious skin and the planet. For me, beauty is not just about appearance—it’s about balance, a healthy lifestyle, and the energy we carry into the world.

Right now, I’m working on expanding LĪNA’s reach through collaborations with local Makeup Artists, and partnerships with local spas and stores. My vision is to build a community around clean beauty, where artistry and wellness meet a healthy, conscious lifestyle.